The Athlecia project set out to capture a brand built on quiet confidence and everyday movement. Shot in a bright, minimalist pilates studio, the campaign

introduced Athlecia’s Scandinavian-inspired activewear to the Scottish Market. The space, the models, and the pacing all worked together to frame the clothes as part of a life lived with intention, less about performance metrics and more about feeling grounded, capable, and comfortably yourself.

The brief called for a hero video supported by a suite of stills that could define Athlecia’s visual presence across digital channels. The tone needed to reflect the brand’s understated aesthetic: soft light, clean lines, and a flow that mirrors the gentle rhythm of everyday movement. Our task was to translate these qualities into a visual language that felt unmistakably Athlecia. Calm, assured, and subtly refined. The final campaign delivered a calm but unmistakably premium vision of the brand. The hero film flowed with a gentle elegance, elevating the everyday into something cinematic without breaking the authenticity at its core. The stills echoed this sensibility, offering a versatile library of imagery ready for web, social, and brand communications.

The final campaign delivered a calm but unmistakably premium vision of the brand. The hero film flowed with a gentle elegance, elevating the everyday into something cinematic without breaking the authenticity at its core. The stills echoed this sensibility, offering a versatile library of imagery ready for web, social, and brand communications.

We approached the shoot with a lightweight crew and a cinematic sensibility, letting the natural light shape the mood and inform the framing. Movements were captured with closeness and care, favouring tactile gestures and quiet moments over staged choreography. The photos and film were developed together, ensuring consistency in palette, tone, and emotional presence. Every choice, from camera movement to colour grading, served the same purpose: to present Athlecia’s clothing not as performance gear, but as a companion to real life, made to support the body through its simplest, most familiar rituals.

The final campaign delivered a calm but unmistakably premium vision of the brand. The hero film flowed with a gentle elegance, elevating the everyday into something cinematic without breaking the authenticity at its core. The stills echoed this sensibility, offering a versatile library of imagery ready for web, social, and brand communications. Together, they formed a cohesive expression of Athlecia’s identity—one that feels lived-in, human, and beautifully understated, fulfilling the brief with a modern, stylish confidence.

VITAGLOW

Radiating Wellness Through Social Media

PROBLEM

Vitaglow, a vitamin supplement brand, faced challenges in differentiating itself from competitors and driving product awareness.

SOLUTION

We created a vibrant and inspiring social media presence that emphasized the benefits of Vitaglow's products. By focusing on user-generated content and influencer collaborations, we built a strong community of loyal customers.